Where do I begin with this song and film clip… At just 2:56 seconds long – which is short for most songs – you definitely can’t let the timing fool you! Labeled under the sub genre ‘queer hip hop’ – from the first beat of the drum, it smacked me in the face with a charisma and self assurance that even Kanye would be proud of. Produced by Paul Devro (hand picked by Diplo as creative director/artist for world renowned label Mad Decent) who really shines through with a typical hip hop/dance beat that Mad Decent is known for. Within the first 10 seconds of this song, my body was thrusting as if the words he was singing were having sex with my body. The song is just so dirty and dangerous, as one fan put it, ‘like a twisted sex fantasy’ you almost don’t care that he is sexually harassing you with his voice and smooth moves. Just an absolute banger of a song but the absolute stand out of this song for me would have to be the film clip.
Written and directed by Italian born, but currently residing in Paris, fashion photographer and videographer Mara Zampariolo, her experience really shines through in this clip. Having worked in the modelling industry herself; she knows what is expected of models and knows how to get the shots so in this film clip she uses a mix of models, actors, dancers, singers (and now this is where it gets weird, but makes the film clip visually stunning and raw) tourist guides, welders, fashion icon Renata Molho (and of course Zebra Katz himself), all doing their sexiest, most seductive body rolls. And this is done all while capturing the absolute beauty within each individual. Each getting there 2 seconds of slow motion with the camera, before the next person gets there 2 seconds of fame.
‘I thought: let’s showcase the inner darkness of the artists world, instead of taking the easy route of a bunch of kids lurking in the shadow.’ Mara explains. ‘There is a definite uncomfortable element to uber-commercialism: this is what I want people to experience, a dark video with as many colours as we could get, with lighting so cheesy it could sell toothpaste. I wanted people with compelling faces and energy. We needed something real, something raw, something unrehearsed.’ Check, check, check it out below!