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All hail blue-haired alternative princess Halsey. Now Or Never marks our blue-haired babe’s triumphant return to the music scene, and she does not disappoint.Now Or Never is the lead single from her anxiously awaited sophomore album hopeless fountain kingdom, which Halsey executively produced with Benny Blanco, Greg Kurstin, Lido and Ricky Reed. The album is set for release on June 2nd, 2017.

‘Now Or Never’, produced by Benny Blanco, Cashmere Cat and Happy Perez, features a soulful refrain over dystopic, shuddering synths. Halsey explains that the song is about ‘two impatient lovers, but in the context of the hopeless fountain kingdom universe, the stakes are much higher for these two star-crossed lovers’. The new R&B vibes Halsey’s giving us herald a new mainstream sound for the alternative princess and a strong affirmation for her talent for storytelling.

Before you scratch your head, trying to wonder why the song seems particularly familiar, enjoy reading the online trolls congratulating Rihanna in the Youtube comments, given the song’s likeness with Needed Me. Don’t get me wrong – the similarities are uncanny but Now or Never in itself is a pretty beautiful song. That bass-heavy downtempo will be enough to keep this moody ethereal track on repeat. She poetically melds electronic hip-hop and R&B, indicating her maturity as a songwriter and producer. If this is the first track off hopeless fountain kingdom, Halsey will be delivering a masterpiece of an album.

Suji Jeong

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